Search Engine Marketing (SEM)
Is simply advertising on the web in the form of text, image, or video ads. This strategy is focused on getting ads in front of potential customers on search engines and other web properties. Our service starts with research to determine what people are searching for and where they are searching. We then design and write copy to produce ads that speak to your target audience and get the campaigns started. This, along with SEO, is a key strategy to digital marketing that every business should be utilizing.
Google, the most well known advertising platform, allows you to display text, image, and video ads on its search engine and other web properties like YouTube. It works based on only paying when someone clicks on your ad or views your video. This is a great model, but with a big side affect. If people don’t click on your ad or view your video often, you will pay more when they do. This is where we bring value to the table. We design, monitor, adjust, and provide monthly reporting on how your campaigns are doing.
Social Network Ads (Facebook, Twitter, LinkedIn, etc.)
Advertising on social networks has become more viable. Businesses are starting to find new ways to reach potential customers. One major draw back to advertising on social networks is that they are not context sensitive, meaning people are not specifically looking for a product or service on them. This makes advertising on search engines like Google, Yahoo, and Bing a better value proposition since customers are actually searching for a product or service.
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