Maintaining creative content on your website is crucial to increasing sales. While this may be difficult at first, our content authoring services can help you develop the best written material for your business. We can create a schedule to help your team write, or we can have our writers write for you. Either way, we will show you how to build content that will increase sales and bring you new customers.
Find Your Voice
Your business’s voice is not just what you say, but also how you say it. Your voice helps customers understand who you are as a company and allows them to feel more of a connection with your brand. This voice should be consistent throughout your business on things such as your website, social media and any other contact you have with customers.
At Ascential, we want to take the time to learn about your businesses. Gaining knowledge of your business, customers and values, helps us find the best voice for your brand.
Target Your Audience
As a business, your time and money are important. We do not want you to waste either by targeting the wrong people. By analyzing who your customers currently are and who you want your customers to be, we can help you connect with the people who are interested in your product. Many people could be searching for a business related to yours, and we want to make sure that they can easily find you.
Show your Value
An important part of your business strategy is your value proposition. Your business holds a special value and your customers should be able to expect and experience it. Whether or not they see your business’s value will determine if they remain engaged in what you are offering. One way to ensure that they understand your value is to build a series of stories and content around it.
Your value proposition should be clearly seen on your website’s homepage but should also be included on all of the major sections of your website. It is a promise of the value that your business will deliver, and we can help you write it for the everyday consumer to understand and appreciate.
Keep Your Message Consistent and Fresh
Once your business has established what you wish to communicate to consumers, it’s important to keep your message consistent across all communication platforms. The message should be the same on packaging, social media, your website and any emails or messages you send.
Another important thing is to remember that customers want relevant, up-to-date information. Your business has the opportunity to constantly give your customers new information. By taking advantage of this, you will be in the front of your customers’ minds and they’ll wish to be a part of what you’re currently offering.
Commit to Stronger Content
Building creative content can be intimidating at first. Your business works hard to satisfy customers and you should be able to communicate this to your them. At Ascential, we have the tools and the expertise to make your content the strongest it can be.