Search engines, such as Google, are always making changes and trying to find easier ways of allowing internet users to find what they are searching for. While this is great for customers looking to find products and services, it creates new SEO challenges for business owners.
We’ve analyzed different SEO strategies, and have found that great copywriting plays an important role in making sure customers not only find your website, but also make purchases.
Why Your Business Needs SEO Copywriting
SEO copywriting is the art of writing copy that uses key phrases to improve rank on search engines. This allows businesses to stand out from competitors, increase the traffic on their website and grow revenue. Some business owners are so focused on establishing their brand or staying active on social media, that they can’t find the time to dedicate to SEO copywriting like they really should. This is where professional copywriters come in handy. They save you time by creating content that they know will rank well.
Longer Content Ranks Better
A recent study by serpIQ looked at the average content length of top search results, and found that longer content actually ranks better. This creates a challenge for marketers, as there’s a need for delivering strong content that provides answers to questions consumers have, without being so long that it looses customers along the way. Professional copywriters analyze a business’s products and services to find the balance.
Satisfy Customers While Satisfying Search Engines
Filling your content with an assortment of key phrases that rank well in terms of SEO will do little good if the content doesn’t resonate well with customers. You want customers to find your website, but you don’t want them to leave after getting there. Having the right headlines, copy and calls to action make all of the difference.
Using Short Paragraphs
While the smartphone revolution has been great, attention spans are now worse than ever as a result. According to scientists, the attention span of humans has fallen to 8 seconds. This means marketers need to use things such as shorter paragraphs to encourage reading. The shorter the paragraphs, the more likely readers are to read till the end.
Taking Advantage of Headings
Another way to keep the attention of your customers is through the use of headings. There’s no doubt that most people skim, rather than reading word for word. Headings (h1, h2, h3, etc.) make this easier for them, and allow them to quickly find the information they are looking for. They stay engaged on your website, instead of looking for answers on competitor’s webpages.
If your web pages are not ranking as well as you would like in search engines, SEO copywriting may be part of the solution. These tips are a good place to start, but don’t go it alone. We can help you get a copywriting strategy together and bring it to the eyes of potential customers.