What is Mobile Search Optimization?

More people are ditching their desktops and using smartphones or tablets to browse and search on the web. A mobile-optimized website is a website designed and made for mobile browsing. The website should display information that is easy for mobile users to swipe, scroll, and read through when browsing online. With the increase of mobile usage, marketers must redesign the way information is found and shared online.

Mobile Friendly Features

  • Fewer and less distracting graphics
  • Takes 3 second or less to load
  • Large navigation buttons
  • Easy to find links
  • Less detailed text
  • Visible contact information

Why are Mobile Optimized websites needed?

People are always on the go, and their phones are always with them. Whenever they need to look something up and a website takes too long to load, they quickly move on to the next website. It’s reported that up to a third of users will abandon your website if it takes more than 3 seconds to load. A mobile optimized is much more satisfying to browse, and people always return to what they’re most comfortable with.

Google’s Announcement

By having a mobile optimized website, you can improve your business in many ways. Going mobile will get you more traffic and provide better band engagement while increasing sales, Google made an announcement earlier this year that gave marketers an idea on what to expect. As of April 2015, Google redesigned their SERP’s (search engine results pages) to pull up search results that are most compatible with mobile devices. With over 1 billion internet users worldwide and 80% of them being mobile users, it’s no surprise that Google is making changes to reflect these statistics.

Improve Your Ranking

Google wants to ensure that visitors are getting the best online experience, and site owners are quickly catching on to the mobile optimization trend. By making your website more optimal, you can improve your search ranking on Google. For more information on getting started with mobile friendly websites, visit Google’s how-to guide here.

sources: Huffingtonpost, searchenginewatch.com, businessnewsdaily.com